Print Advertising Strategies
It's the same challenge everywhere: if you're advertising somewhere, chances are good that someone else is advertising there, too. Who will get the prospect? The business that gets the prospect is the business whose ad resonates most clearly with the prospect's needs at the time. But how do you get your ad to resonate with their needs? Design. An ad's design is meant to catch their eye and draw them in. In some cases, you don't have a lot of design options: pay per click ads and classified ads are two examples. But many, many other print ads - from business cards to yellow pages to brochures to newspaper ads - all require an element of design to attract the reader's attention and get the message across.
Here are some solidly performing design ideas to help you create your own print-based ads:
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