Press Release Marketing Tips
Written by Nathaniel Deal
Press Releases are one of the most important types of internet marketing available. A press release carries a lot of clout when it comes to link building and can pass a lot of page rank according to Google.
Here are some tips to help you write and distribute your releases and get the most out of it.
1. Make sure your release is worth announcing, if it's boring no one will read it or click on your links.
2. Include important keywords in your release and anchor text but keep the density below 5%.
3. Give the reader a reason to click on your links. Provide a special offer or coupon to the reader.
4. Distribute the press release to local news sites, online newspapers, blogs and authority sites in your niche. Make it easy for writers to write about your news, offer a summary to them as well.
5. Get the release syndicated throughout the web using services like Business Wire, Pr News Wire and Pr Web. These services cost money but are very effective.
6. Post a blog version of the release on your site and include a trackback link and allow commenting.
7. Use social bookmarking sites and sites like twitter to link to the blog post so that the search engines pick it up and index it.
Remember that search engines are looking for new content on the internet everyday, and writing great press releases can keep your site fresh and indexed higher on the results page.
